Anthony Fallacaro was named Director of Athletics and Recreation at Southern New Hampshire University in April of 2013 and commenced duties in May of that year.
In a short time, Fallacaro has completely changed the culture at SNHU, instilling one of strong academics, great character and athletic success. His tenure began strongly as the men’s soccer team captured its second – and the University’s second – National Championship in December of 2013.
In 2015-16, the Penmen set department records for Learfield Directors’ Cup finish (41st), Northeast-10 Presidents’ Cup ranking (5th), Northeast-10 Championship qualifiers (16), NCAA appearances (8) and top-25 nationally-ranked teams (6). Five teams captured NE10 titles, which tied for the most in the league.
Academically, the department GPA has risen each year since Fallacaro was hired, climbing to 3.30 in 2016-17 from 3.08 in 2012-13. The GPA for the fall of ’16 was a school-record 3.34, while a record 267 student-athletes were honored with a spot on the Northeast-10 Commissioner’s Honor Roll that semester.
In order to build on to the character of the already-quality student-athletes that his coaches recruit, Fallacaro requires each team to perform a minimum of three community service initiatives, which has made SNHU and the department more prominent and a noticeable force in the community. The Penmen also have a flourishing relationship with Team IMPACT, growing to a record six teammates in the program in 2016-17. Southern New Hampshire was named one of 21 finalists for the 2018 NCAA Division II Award of Excellence for its JoyJar initiative in which the men's and women's soccer teams worked with the New England Revolution's Kelyn Rowe and the Jessie Rees Foundation to stuff toys and games into JoyJars, which were then delivered to children battling cancer at Massachusetts General Hospital.
Under Fallacaro’s guidance, all part-time head coaches and staff were moved to full-time status, with the six remaining part-time head coaches transitioning to full-time before the 2016-17 school year.
The department’s regional and national footprint has also grown on Fallacaro’s watch, thanks in large part to multimedia efforts that have increased visibility. He implemented a live web streaming plan that doubled the yearly broadcast output to every single home game (151 in 2015-16). Broadcasts were also improved to be TV quality with up to four cameras and instant replay.
Along with that, Fallacaro also helped broker deals with FOX College Sports (TV), NESN (TV) and WGIR 610-AM (radio) to broadcast games. The agreements with FOX College Sports and NESN put men’s and women’s basketball, men’s and women’s soccer, softball and baseball games on national television in the only known deal of its kind at the Division II level. SNHU also partnered with Harry Cicma Productions to produce an episode of “College Sports Weekly,” which aired 25 times on seven different networks, reaching 130 million homes over nearly a month span during the summer of 2016. Fallacaro had previously worked with Cicma to profile the Penmen tennis programs on an episode of “Inside College Tennis” in the fall of 2014.
Fallacaro re-arranged the budget, in addition to using sponsorship dollars and University capital to upgrade older facilities and build new ones. A new $26 million state-of-the-art facility, including a new lighted, 1,500-seat turf stadium with a video board/scoreboard for men’s and women’s soccer and men’s and women’s lacrosse, was constructed in 2017 and opened at the beginning of 2018. An eight-lane track surrounds the field, while a separate throws area for the women’s track & field team and six brand new tennis courts were also included in the complex, which features a 5,200 square foot strength & conditioning center, media suite, a training room, equipment room, locker rooms, offices for coaching staffs, a donor meeting and viewing space, ticket booths, concession stands and restrooms.
A new baseball facility, with a press box, scoreboard, permanent seating and restrooms, was completed in the spring of 2016, while a new branding campaign gave all of the facilities a sharp new look. The Fieldhouse was completely renovated with a new floor, bleachers and sound system in the summer of 2014, with Larkin Field receiving a new turf surface in the summer of 2013.
Fallacaro completely overhauled the budget process to clean things up and alter the way the department was run. He has grown the department’s portfolio of corporate sponsors from one to more than 15 and also revamped the Penmen Club and fundraising efforts across the department. The lucrative five-year deal he signed with Adidas also replaced an antiquated agreement with the company struck before his arrival and allowed the coaches autonomy over their clothing and equipment budget.
Fallacaro came to SNHU following a seven-year stint at Post University at Waterbury, Conn. At Post, an NCAA Division II institution and member of the Central Atlantic Collegiate Conference, Fallacaro oversaw a department that offers 17 varsity intercollegiate programs. During his tenure, the University added eight new sports (cheerleading, sprint football, men’s/women’s lacrosse, men’s/women’s outdoor track and field, men’s/women’s swimming), established 12 new full-time positions in the Department of Athletics, and oversaw extensive renovations to LaMoy Field, Post’s primary outdoor competition and practice facility. Fallacaro established an extensive corporate sponsorship program for Post athletics, signing sponsorship contracts with several national and regional companies, and managed solicitation of athletic alumni in the area of fundraising.
On the field, Post teams captured eight CACC championships during his tenure, and the Eagles had an average of 24 CACC Academic All-Conference and 11 All-CACC selections per year.
Prior to his arrival at Post, Fallacaro served as Director of Athletics at Kingsborough Community College (Brooklyn, N.Y.) during the 2005-06 academic year. While there, he supervised an 11-sport program that competes in the CUNY Athletic Conference and was responsible for scheduling, travel and game contracts. He developed a corporate sponsorship program that helped attract several national sponsors, as well as developing recruiting materials for use by the department’s coaches.
From 2003-05, Fallacaro served as Assistant Athletic Director for Athletic Programs at his alma mater, St. John’s University. While there, he focused on fundraising, serving as a bridge between the athletic department and Institutional Advancement. Fallacaro spearheaded a $25 million athletic development campaign in which he organized over 50 fundraising events during his tenure, and cultivated relationships with Red Storm athletic alumni throughout the world.
A baseball student-athlete at St. John’s, Fallacaro got his start in athletics as an assistant baseball coach at Manhattan College from 1995-97 before returning to his alma mater from 1997-99 in a similar capacity. Between stints at St. John’s, Fallacaro worked on Wall Street as a supervisor on the trading desk at Investec Ernst & Company.
Fallacaro graduated from St. John’s in 1994 with a degree in Athletic Administration.